The third installment of the Outside the Curve series features twelve Brazilian leaders at the head of unicorns and start-ups that are innovating in different markets.
Ebanx, Voxus, QuintoAndar, Mastertech, Trinus, Gera Capital, VTEX, Movile, iFood, Stone, Brex, 99 and Wildlife Studios are start-ups that offer different services and have different objectives, but one characteristic is common to all of them: they are changing entire sectors and expanding market horizons. Although successful, these companies have also experienced difficulties which show that failure is part of the process. In the stories contained in this volume of the Out of the Curve series, the leaders of these startups recount the dilemmas they have experienced since discovering their entrepreneurial vocation. The stories are unique, but the testimonies reveal passion, daring and a lot of resilience - indispensable traits for turning dreams into reality. At the end of each testimonial, there is an overview of the main lessons the interviewees have learned from their own experience, as well as indications of books that can help those looking for inspiration and guidance to get their disruptive ideas off the ground. Testimonials from Alphonse Voigt, Anderson Ferminiano, André Penha, Camila Achutti, Diego Siqueira, Duda Falcão, Geraldo Thomaz, Fabricio Bloisi, Henrique Dubugras, Paulo Veras, Thiago Piau and Victor Lazarte. With a foreword by Marcel Telles and an afterword by Luciano Huck. PIERRE MOREAU is co-founder of Mureau Advogados (1991) and Casa do Saber (2004). A professor at Insper and visiting professor at the Universitat St. Gallen, he has organized and written several books. He holds a master's and doctorate in law from PUC-SP, and attended Harvard Law School and Harvard Business School. FLORIAN BARTUNEK began his career at Pactual bank and, at the age of 25, became a partner. In 2002, he founded Constellation, an investment fund with 16 billion reais under management, whose partners are Jorge Paulo Lemann and the American fund Lone Pine Capital. He graduated from Harvard Business School - YPO. ARIANE ABDALLAH is a journalist and author of 'De um gole só: The story of Ambev and the creation of the world's largest brewery (Portfolio Penguin, 2019)'. In 2015, she founded Atelier de Conteúdo, which serves clients such as Vivo, Enjoei, LindedIn and Spoleto. Available at Amazon, Americas, Livrarias Curitiba and Companhia das Letras